Scope of Work and Experience

Major Campaigns

Journalists for Democracy and Human Rights (JDHR) has been undertaking the following major campaigns through its various Centers and Forums in collaboration with other partner organizations and donors.

Campaign ‘Child Not Labourer’- Eradication of the worst forms of child labour

During this over five year-long campaign, JDHR has been focusing on elimination of the worst forms of child labour. It creates awareness through various means primarily media to impress upon people that child is a child and not a labour who can bear the brunt of hectic and hazardous work environment. JDHR has conducted training programmes and ran other programmes against child labour with support of various organisations including ILO. JDHR had established Media Coalitions in various media hubs in the country with initial support from ILO. All of them are networking in a googlegroup online. The Media Coalitions’ members share story ideas and their stories online. The Media Coalition and the campaign ‘Child Not Labourer’ is still continuing beyond ILO support. Now JDHR in collaboration with its media partner Infochange News and Features Network ( has been able to profile over 50 exclusive stories on the working children. For the first time, JDHR-INFN profiled stories on the plight of the children working in circus, a new area explored as one of the worst forms of child labour.

Campaign ‘No more empty plates’- Ensuring Right to Food

Journalists for Democracy and Human Rights (JDHR) in collaboration with FIAN International, Actionaid, Oxfam Novib, Pakistan Kissan Ittehad and Sustainable Agriculture Action Group (SAAG) is undergoing a campaign pushing for a legal-frame to ensure Right to Food to millions of Pakistanis now at the verge of hunger. Millions more have been added to the tally of the poor and the hungry after the floods in 2010-11. The Campaign ‘No More Empty Plates’ gets moment since the JDHR organized Pakistan’s firs National Right to Food Conference in October 2011. Over 120 delegates including women farmers actively participated in the conference. The campaign pushes federal and provincial governments for a new legislation in the spirit of Article 38 of the Constitution of Pakistan to ensure Right to Food and other basic necessities of life for the poor and the marginalized people.

Campaign ‘Nine is mine’- Ensuring 9% budgetary allocations for Education, health and resilience building in line with SDGs

This campaign focuses on mounting public pressure on governments (federal and provincial) to get increase budgetary allocation to 9% for Education, health and resilience building to achieve targets committed in Sustainable Development Goals (SDGs) and SAARC Development Goals.

Campaign ‘Flower not Bullet’- De-radicalizing narrative in the interest of peace in line with the objectives of the National Action Plan 2015

This campaign focuses on building a counter narrative among the masses for peace building rejecting the extremism in the name of Islam. It will facilitate dialogue among various stakeholders through media, social media and public policy seminars and other awareness tools to help people resolve conflict at local level and counter radicalization. We are sensitizing and training journalists and editors on the objectives of National Action Plan 2015, Interfaith Harmony and peace building, inclusive and responsible media creating space for citizens of Pakistan from all faiths.